How many times have we heard the word blogging recently? It has taken over the internet and for good reason too. Not only are bloggers giving up their 9-5 and sharing content full-time, they are making a living doing it. Plus, as odd as it may seem to say this, blogging isn’t just for the individual, it has monumental benefits for your business. So, I have broken down a list of tips to show you how your business could reap the rewards of blogging.

Tip 1 – Search engines love good content

You may have paid hundreds on a good ad to reach your target market in your chosen search engine, but have you thought about how much value a blog in the search engine can bring? Your blog will be an anchor for SEO (search engine optimization). This means someone searching for tips on how to improve their sales technique may come across your blog post titled “How to improve on your sales technique in 3 steps” – this may then be linked an ebook you are selling on being a sales expert. Your search engine will bookmark this blog post based on the keywords you have used and will pull it forward whenever someone uses the keywords you have incorporated in your blog.

Tip 2 – A blog makes content marketing a doddle

Your blog will be the hub for content heaven, especially if you take advantage of social media platforms like Facebook or Twitter. We all love to read content that adds value to things we find interesting. This opens up the door to start a conversation with your audience and shows off how authentic you are. It also spurs people on to comment, like or share your posts to an even wider audience.

Tip 3 – Naturally creates free PR

Having a blog that showcases your expertise is a great way to land in the hands of journalists searching for comments for an article they may be writing. While also being the beacon for customers who are searching for a reliable source to answer their questions. Your customers would then recommend you by word of mouth – which over time generates even more free PR for your business.

Tip 4 – You can tell your brands story

Don’t be afraid to get personal in your blogs – it doesn’t have to remain all business. Share your story with your audience and allow them to get to know the person behind the brand. Even the giants of the business world are working very hard on becoming more personal. No one appreciates a logo anymore, but would rather see the face of the person they are talking to on their phone screens. So, share your story – why you started and why they should listen to what you have to say.

Tip 5 – Gain a strong insight into your audience

Google analytics will be your best friend – add it to your blog and learn even more about the readers you attract. Are they male or female, age 25 – 36 or 18 – 25 and where are they based? With this addition you can even tell when the most popular time is to post content and what topics are the most popular. Now you can sit down and create a content strategy that directly works in your favour and pulls in the audience you need to grow your business. Think about it this way – if you find out you have lots of readers in Turkey, you may want to run a giveaway competition that incorporates your Turkish reader.

It has never been easier to tap into markets that were once only available if you had thousands to spend on an ad campaign. If the big guys are pouring money into an editorial team, then you know blogging plays a massive part in marketing. Blogging has leveled the playing field and provides a tool that anyone can use to reach the right audience at the right time. If you haven’t started blogging for your business then get ready to get left behind or get started now and reap the benefits.

Does you business have a blog? Leave a link to it in the comments below.

CONNECT WITH Nadine Sandcroft

Nadine is the founder of Just Entrepreneurs – a platform created to support startups, small businesses and entrepreneurs through networking events, workshops and actionable content. Nadine strongly believes that the power of creating the right content has never changed, content is still king! She has executed consistent business networking events in Lewisham Borough with the intention of fueling the entrepreneurial spirit one community at a time.


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