business toolsand resources
There are so many incredible tools and resources you can use to rock your business! We have selected the best ones our Founder uses, and we use too!
To be transparent, we are an affiliate of WPEngine, Zoom, Loom, MeetEdgar, Fiverr and Boomerang and may be paid commission if you buy through our link. As we are an affiliate and WPEngine, LeadPages, Zoom, Loom, ConvertKit, MeetEdgar, Fiverr and Boomerang was created by a third party, we shall have no liability whatsoever in any circumstances to you in relation to WPEngine, LeadPages, Zoom, Loom, ConvertKit, MeetEdgar, Fiverr and Boomerang (including in relation to any consequential loss of any type whatsoever) other than in relation to matters for which we are not lawfully able to limit or exclude our liability.
We highly recommend WP Engine. They are our host for our website and our Founder also uses WP Engine for her personal website. It’s a great WordPress specific host, where a lot of the technical stuff is managed for you. No need to be a tech wizard, and they have incredible support staff too!
Having Google Analytics installed on your WordPress site means you’ll know who is coming to your website, how long they stay, where they came from, what they are using to visit your site and whether they joined your list and bought or not. This is all priceless information! This is just a snippet, there is so much more you can see and track. Google Analytics is a business must have.
This is amazing! It grades your website based on blogging, social media, SEO and more. There is a checklist for each section and you are given a score that contributes to your overall grade. You can use the checklists to identify the things you should put in place on your website.
Want to know if people are clicking on links you share from your website? Bitly is brill for this. Of course, you can use any link. I use it to capture click results on things like my Facebook Business Page to track if the things I’m promoting are of interest. Fab and really easy to use.
Zoom is the leader in modern enterprise video communications, with a secure, easy cloud platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems.
We use Zoom for our monthly Group Mastermind calls and podcast interviews. It’s super cool, easy to use and allows you to do video calls 1-2-1 or as a group and you can record whatever you choose to so you can send it out as a video and/or audio recording.
Danielle is a huge fan of Loom and uses it to record our quick tutorials, and provide members with feedback on things they need her to review. Loom is basically faster than typing! Save time every day with quick videos for free.
SurveyMonkey makes it easy for you to send free surveys to your customers/clients. Think of 10 questions and get 100 responses for free! Or you can use a survey template that has great questions. Add new ones and delete/adjust the ones that are not relevant. Our members use SurveyMonkey on a regular basis for market research purposes.
This really is an awesome Google Chrome Extension. Capture the whole or any portion of a web page. One-click upload to share or save on your desktop for later. Great if your doing research and you want to keep the page for future reference. Of course you could bookmark the page, but web pages can sometimes be removed.
If you collaborate with others online, Dropbox is a great way to share documents. It integrates beautifully with Asana, and connects to all your devices, too!
If you want to utilise list segmentation and simplified automation, this email marketing platform is a solid choice. ConvertKit will work well for you if you only need to send emails via straightforward funnels and segmented lists. With your unique needs in mind, they’ve created a tool that gives you the power to earn more from your email list while keeping the human element in something as personal as email. It’s an excellent email marketing system, especially for service based businesses. Our Founder uses it for her personal brand, and we use it for Brands of Colour on Demand. It has fantastic automation rules and tagging capabilities.
Design and send email marketing campaigns. MailChimp is our fav email provider for startups and visual based businesses. We have the $10 a month plan which includes the ability to setup autoresponders (automation).
We opt for creating my own templates through “Regular Ol Campaign”. However, there are tons of amazing templates you can choose from instead of doing this. The steps for creating and designing campaigns that are responsive with a phone or tablet are right at your finger tips. They also have a cool app so you can keep track of who has made changes, subscribed and unsubscribed from your list(s) and much more.
Aweber is meant to be the next level up from MailChimp. However, our Founder used it for four months and switched back to MailChimp, but now uses ConvertKit. The reason for the switch back is MailChimp in Danielle’s opinion is actually more sophisticated, straight forward to use and has a better look and feel to it. Overall, it’s more engaging. But, try it out for yourself or carryout your own research to find the best email provider for you. Checkout this video: Mailchimp vs. Aweber: The Email Marketing Debate.
Danielle is in love with MeetEdgar, the clever octopus that ensures her content is seen time and time again! You add your content to different libraries (for example blog posts, videos, quotes etc.), create your schedule for when you want to share content across your different social media accounts and Edgar goes to work. Simple, straight forward and easy to use.
Once you’re all set, the only thing you need to concern yourself with is adding new content. If you’re a content creation freak with evergreen content, MeetEdgar is a business investment must have. Instead of publishing your updates just once and throwing them away like yesterday’s rubbish, he (Edgar) carefully catalogues them in a limitless library that you build over time. It works with Facebook, LinkedIn and Twitter. This is a great tool if you have tons of content, for example, blog posts, videos etc. It does come with a high investment tag so be sure to checkout other options (Buffer below is one of them).
Buffer makes it super easy to schedule your daily posts on various different social media platforms. Keep your Buffer topped up and they will ‘automagically’ share posts for you throughout the day! You even get a mini analysis weekly digest email to let you know how many RTs, link clicks, likes and favourites you had.
Upgrading your Buffer account from the free version is well worth the investment. It provides you with the opportunity to schedule posts weeks in advance and you get access to schedule posts to Pinterest. With the free plan, you can only schedule 10 posts for each social media account.
Tweriod gives you the best times to tweet. It will analyse both your tweets and your followers tweets. This means you can start tweeting when it makes most sense to reach your audience. Plus, you can connect Tweriod with Buffer so it automatically syncs your best time to tweet schedule with buffer.
Click to Tweet is the easiest and simplest way to promote and advertise your stuff on Twitter. For example, when you write a blog post you can add Click to Tweet links. Readers can then just click on the link and tweet your pre-written tweet!
This is something fun. You can get a free engagement report that tells you what your response rate is when it comes to responding to your Twitter followers and how quickly you respond to them. The more full you’re heart is the better (have a go, you’ll know what we mean).
Loomly is another social media scheduling tool that makes it easy to manage content, particularly for teams. There is a range of impressive features they cover, from content libraries, calendars, RSS feeds to templates, trends, suggestions and more. What makes them unique is that they focus on the entire content creation & collaboration process, instead of just the scheduling part.
SOCIAL MEDIA ANALYTICS
If you’re a fan of instagram like us, this app offers key metrics for your account. Back-end data for likes and comments to guide your Instagram strategy.
Measure and analyse the potential and success rate of your Facebook Page(s). It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world. Enter your URL for free, no sign up and see your results in seconds.
Loving Ritetag, one of the best hashtag tools! Any time you compose a Tweet using a hashtag, it will come up colour-coded. Ritetag provides direct feedback on the popularity and strength of the hashtags you want to use. Green is good, blue is poor, and red is overused.
Twitonomy is amazing!! On the “Following” tab you can see everyone you are following and when they sent their last tweet. I love this because their is no point following people who are not active on Twitter. It also gives you a break down of who you RT and reply to the most. Super cool, go and have a try. There is lot’s more information it can provide you with.
Similar to Twitonomy, but more detailed. By favourite tab is “Analyse Followers”. Pop in your Twitter handle and see where your followers are located on a map! Best times to tweet, your Social Authority and so much more. The one thing I would point out is, the scheduling to Buffer does not work properly. I have tried it twice, it messes your schedule up and it’s not a quick fix. Tweriod syncs with Buffer perfectly. This is a brilliant tool to compare your company with your competitors.
The look of your website and promotional materials makes a difference. If you’re not a designer, you’ll love this easy-to-use, drag-and-drop design website. It’s free (though there are paid elements that you can take advantage of as well), and contains templates that you can customise to fit your needs. The other thing I really like about Canva is that their templates come in various sizes, like Facebook covers, Pinterest images, and blog header graphics, just to name a few. No more guessing with sizes – it’s all there!
Transform your ideas into stunning visual stories. Adobe Spark enables you to create impactful graphics, web pages and video stories in minutes with Spark’s free graphic design app
Create your own pics and collages to use throughout social media. PicMonkey has cool tools to edit your pics just how you want them. Really great for resizing images too.
Find and hire skilled Freelancers at a click! Love PPH and have used it many times in the past and still continue to do so. Safe and secure payments process with loads of talented people to choose from according to your needs. You can also create your own hourlies to sell and send in proposals for jobs that match your skill set.
My logo was designed by someone from Fiverr. It is brilliant for any small jobs you may have. The best part being all services start at 5 bucks! There are additional ‘gigs’ you can buy to get more options for a logo design or for a faster turnaround. These are just two examples.
If your phone is a distraction for you, turn on airplane mode and leave it in another room. When you’re done working on a project turn it off. Yes you can turn off your phone completely, but this saves on the time and battery life it takes to turn your mobile device back on.
If you find yourself jumping from web page to web page when you’re meant to have your head down, use StayFocusd (not a spelling mistake). Increases your productivity by limiting the amount of time you spend on certain websites. For example, if you tend to pop into Facebook throughout the day, turn it on to lock you out of FB for a few hours.
Track the time of absolutely any task you need to work on. Great if you have set timeframes to work on stuff for clients or in general throughout the day. Helps to keep you disciplined and focused. Update to pro and you can create billable time entry tasks. If you have a team, you can add them to Toggl too!
We adore Boomerang for gmail! You can write an email now and schedule it to be sent automatically at the perfect time. Once downloaded, you will have the send later option every time you compose an email. Set reminders to follow up on an email sent to a client or or potential client if you don’t hear back from them within a certain timeframe. You can also set a reminder to read an email at a time you choose. Boomerang will archive your message and bring it back to your inbox, marked “unread” at the time you picked.
You know the days when you’re meant to be working on something, but see an email notification and go to check and respond? Well, now you can be free by taking a break from email. Works with gmail and allows you to pause your emails. See the screenshot to you right. Copy for auto-responder can be edited.
Big fan of this amazing app. I never use to be, but once I got into it the benefits started to show in terms of saving me time and having access to stuff on the go. Great for collecting things, or thoughts that comes into your mind that you want to use for later. Evernote syncs across your desktop and mobile devices to give you ready access to your stuff.
Use Pocket to save interesting articles, videos and more from the web to read or watch later. Once saved, the list of content is visible on any device, at any time. Even when you’re offline. It also allows you to share an article you’re reading on Pocket directly to Twitter, with no need to go back to the original link or to the Twitter app.
No more scouring the internet to find out what people are saying about you, your brand or to checkin on what your competitors are doing. You can track where you have shown up on blogs, social media pages, and much more. Save time and setup relevant Google Alerts, a free service from the technological giant. Checkout this great article with search terms to use here.
Moment is an iOS app that automatically tracks how much you use your iPhone and iPad each day. If you’re using your phone too much, you can set daily limits on yourself and be notified when you go over. You can even force yourself off your device when you’re over your limit.
Teamwork without email. Asana puts conversations & tasks together, so you can get more done with less effort. Organise your team, projects and yourself. Just brilliant.
When your team needs to kick off a project, hire a new employee, deploy some code, review a sales contract, finalise next year’s budget, measure an A/B test, plan your next office opening, and more, Slack has you covered.