Her Journey Revealed with Lola Bejide, Managing Director of Soluman Consultancy
At what stage of your life did you decide to become an entrepreneur?
I think I have always been one right from secondary school, but I started working for large corporations so for a while I guess I tested out my skill-set as an intrapreneur which bore fruit. However, last year was when I took the leap of faith to fly solo and establish Soluman Consultancy.
How did you develop your business idea, and what inspired you to proceed with your business idea?
I focused on my core strengths that I am highly passionate about and developed service offerings under my strengths, I then ranked them from 1 – 10 in terms of those that I have true passion for and the top for became Soluman Consultancy’s core service offerings. I was inspired by all the positives of what an entrepreneur can do and I was moved by my Faith to step out.
What steps do you take to market your business and to make people aware of your brand?
Now this is not one of my key areas of strength and I am learning fast that a sustainable marketing strategy is paramount. As the face of the company, I attend 3 focused networking events every quarter and I market my company at these event. Social Media marketing is now also becoming a Must-DO activity, to the extent that I schedule 1 day a week for creating content and improving my Social Media Marketing competency skills.
What is your personal secret to developing healthy business habits that support you to stay on track?
Organisation, Focus and Personal Development (PD) are my key personal secrets. I am a meticulous planner, to the point that I structure my whole week on during my Sunday strategy session -that way I know my focus points for the week ahead (Daily Greatness Business Planner is awesome). PD is extremely important as an entrepreneur but due to time constraints can easily fall through the cracks – so again I schedule PD days into my calendar at the start of every quarter.
What is the biggest obstacle you have faced on your journey so far and what steps did you take to overcome it?
Balancing my time between the grueling hours of working to set up/network/create corporate training material/see clients and spending time with my husband and 3 sons. I overcame it, by getting everyone involved to a certain degree – my husband would come with me to one networking event and then we go for dinner afterwards (part business-part date night) , my boys involvement ranges from filing emails, instagram posts, or simply asking me questions about what I do. But more importantly, when it’s family time – it is strict family time.
Where do you see your business in the next five to ten years from now?
5 – 10 years – 2-4 associates working with me to deliver SC’s core services and in particular the corporate training offerings, which will be scaled via e-learning. SC will also be delivering our services within Sub-Saharan Africa.
What’s the best business advice you have received and how did it positively impact you and your business?
Not to view setbacks as failures, but as learning opportunities and make sure learning is noted down. This approach removes the cloud of negativity that can loom over you when a setback occurs and instead provides the impetus to embrace the learning and move on.
One of the most exciting thing I have done in my business was….
Produce a strategic roadmap for a manufacturing company, which signed off by the board members and is about to be implemented.
When I feel discouraged I tend to….
If I could start all over again I would….
I wouldn’t, no lesson is lost if learnt well.
My favourite business app/tool is….
CONNECT WITH Lola Bejide
Lola Bejide is the Managing Director of Soluman Consultancy, which she founded out of a desire to run at her own pace whilst supporting others to achieve greatness.