brands of colourExperts
Nene Parsotam, Senior Art Director and Co-Founder of VINE Creatives
Nene is a Senior Art Director and Digital Designer having worked in the creative advertising industry for the past 13 years. She has worked with some of the largest brands in the world including Wall Street Journal, Disney, L’Oréal, HP, Warner Bros, Jaguar, Pepsi, Pizza Hut, Visa, Samsung and Vodaphone amongst many others. For these mega brands Nene created and crafted digital and online advertising campaigns, traditional and digital billboard designs, branding and rebranding of these brands subsidies, designed websites for product launches in various international countries; designed user interfaces as well as art direct creative teams on photoshoots and videoshoots.
Nene from Stoke Newington in Hackney but now lives in North-West London. She is a mother of two and self-proclaimed mega-nerd. Loving all thing DC, Marvel, Anime and Sci-Fi. VINE Creatives was set up due to the frustration of not seeing BAME business and brands represented incorrectly due to poor branding, designs and company presentations. There are amazing ideas and entrepreneurs delivering real value to the community that ever actually enter the mainstream due to their negative company perceptions. Having worked with all these major brands Nene understands fully just how important the correct branding is for a companies target market and actually how important it is to growing a company beyond its founder.
We are extremely passionate about seeing BAME owned businesses and brands compete on the world stage (instead of circulating amongst themselves) because we know they can, but in order to do so they must invest in their branding and understand fully their positioning which is more than just having a nice logo. Digital business has evolved to a point where “being online” is no longer an advantage, it’s a given. Businesses are increasingly realising they need to invest in themselves to stand out. That the MVP branding – so quick and easy graphics or branding done by low end providers with no strategic knowledge- will only get them so far. VINE has the desire and capability to capitalise on this evolution especially within the BAME community- and the time is right to do so.