Co-Founder of VINE Creatives

Nene Parsotam is the Senior Art Director and Co-Founder of VINE Creatives. Having worked in the creative advertising industry for the past 14 years. She has worked with some of the largest brands in the world including Wall Street Journal, Disney, L’Oréal, HP, Warner Bros, Jaguar, Pepsi, Pizza Hut, Visa, Samsung and Vodaphone amongst many others.

For these mega brands Nene created and crafted digital and online advertising campaigns, traditional and digital billboard designs, branding and rebranding of these brands subsidies, designed websites for product launches in various international countries; designed user interfaces as well as art direct creative teams on photoshoots and videoshoots.

Nene also runs and co-founded ethnic diversity initiative WeAreStripes, which aims to get more BAME talent into the creative advertising industry. It boosts OATH as a key partner.

Our Founder Danielle McDonald spoke with Nene, Co-Founder of VINE Creatives about how to craft good relationships in business, why you can’t serve everyone, the importance of knowing and understanding your target market and more.

What market research steps did you take to understand and know your target market? Comment below and let us know.

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Listen to the previous episode on the Brands of Colour show: TBOCS 017: Interview with Dwain Reid, Business Coach & Motivational Speaker.

TWEETABLE INTERVIEW MOMENT: 

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“Business is all about relationships, whether your a small business or large one.” @nerdette3point2, Co-founder of @VINE_Creatives Listen into the interview here: https://brandsofcolour.com/tbocs-018-interview-with-nene-parsotam-senior-art-director-and-co-founder-of-vine-creatives/ via @BrandsofColour Click the link to tweet: https://ctt.ac/v3dEa

“Be nice to people. Never ever look down on anyone.” @nerdette3point2, Co-founder of @VINE_Creatives talks about how to craft great business relationships. Listen in here: https://brandsofcolour.com/tbocs-018-interview-with-nene-parsotam-senior-art-director-and-co-founder-of-vine-creatives/ via @BrandsofColour Click the link to tweet: https://ctt.ac/12d56

The people you look down on… you’ll be very surprised at how soon you may be looking up at them.” @nerdette3point2, Co-founder of @VINE_Creatives. Listen into the full interview here: https://brandsofcolour.com/tbocs-018-interview-with-nene-parsotam-senior-art-director-and-co-founder-of-vine-creatives/ via @BrandsofColour Click the link to tweet: https://ctt.ac/cn3vf

“Always do what you say you’re going to do. Amazon do this brilliantly. They always under promise, and over deliver.” @nerdette3point2, Co-founder of @VINE_Creatives. Listen into the interview here: https://brandsofcolour.com/tbocs-018-interview-with-nene-parsotam-senior-art-director-and-co-founder-of-vine-creatives/ via @BrandsofColour Click the link to tweet: https://ctt.ac/NbLvP

“Do the extra things to really show that you care about the company you’re working with, and you’re not just about taking their money.” @nerdette3point2, Co-founder of @VINE_Creatives. Listen into the full interview here: https://brandsofcolour.com/tbocs-018-interview-with-nene-parsotam-senior-art-director-and-co-founder-of-vine-creatives/ via @BrandsofColour Click the link to tweet: https://ctt.ac/f59G5

LEARN MORE ABOUT Nene Parsotam


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