Melissa Sinclair is the founder behind Vogue Beauty Award nominated  BIG HAIR + BEAUTY, and she is looking to redefine what it is to be a beauty brand. Offering natural artisan products for afro and curly hair types Melissa believes that self care is an intrinsic part of beauty and understands that women of colour and working class women are often left out of the conversation around this. Therefore she has created a series of BIG HAIR SELFCARE touching on elements such as nutrition, mental health, fitness, meditation specifically for black women and women of colour.

Our Founder Danielle McDonald spoke with Melissa about building a tribe, creating organic relationships with influencers, rebranding and more.

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Listen to our previous episode: TBOCS 024: Interview with Madeline McQueen, Coach and Consultant.

You are more than just your product/service. What are you really selling? Let us know in the comments.

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“Even if someone does something exactly the same as you, they are not you. They are not going to execute it in the same way.” Melissa Sinclair, Founder of @bighair. Listen into the full interview here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/8o3VI

“Collaboration is the way forward. There are so many badass brands out there run by amazing women.” Are you collaborating in your business? Listen into the interview with Melissa Sinclair, Founder of @bighair here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/FPC80

“I got obsessed with the science of black hair, the science of ingredients and how everything worked together.” Melissa Sinclair, Founder of @bighair shares how she started to create products. Listen in here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/mN21d

“When you’re about to launch something, you need to do all of the pre-launch stuff.” Melissa Sinclair, Founder of @bighair talks about why you need to focus on marketing before launching your business.https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/fc3eH

“Get out there, get to networking events, events that represent your industry and get in front of the people who can give you feedback.” Melissa Sinclair, Founder of @bighair. Listen into the interview here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/w4fe1

“When we were at shows, we weren’t just trying to sell to people.” Melissa Sinclair, Founder of @bighair shares how she was able to build a loyal tribe. Listen into the full interview here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/U56BM

“When people did buy and see results, they were so much more confident to tell people. That level of trust and loyalty, you can’t create in a marketing campaign.” Melissa Sinclair, Founder of @bighair. Listen in here: via @BrandsofColour Click the link to tweet: https://ctt.ac/JXq18

“If it’s something that you might just be a little bit nervous about? Push through and push out of your comfort zone.” Melissa Sinclair, Founder of @bighair touches on personal growth. Listen into the full interview here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/774fo

“Don’t start out spending your own money.” Melissa Sinclair, Founder of @bighair talks about how she funded her business. Listen into the interview here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/pTe41

“I didn’t go into business. Knowing how to run a business. It’s something you learn on the job.” Melissa Sinclair, Founder of @bighair. Listen into the full interview here: https://brandsofcolour.com/tbocs-025-interview-with-melissa-sinclair-founder-of-big-hair/ via @BrandsofColour Click the link to tweet: https://ctt.ac/9oaaU

LEARN MORE ABOUT Melissa Sinclair


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